When operating in today’s market, you need to take advantage of new technology to improve in-store and online selling strategies. Consumer behavior in the jewelry industry tells us success hinges on seamless digital to brick-and-motor interaction. This is where you may have encountered the suggestion of implementing virtual tryon.
Virtual try-on software is often confused with digital face filters found in many social media apps. Although the two do use some of the same technology to operate, they serve different purposes. Face filters are fun and even used for branding or marketing. Alternatively, virtual tryon is a useful selling tool for your jewelry retail business.
From the swift move to online retail to increasing preferences for custom jewelry, there are countless reasons for implementing virtual try-on. Luxury retail jewelry businesses and independent designers alike can use virtual try-on technology to turn leads into successful sales.
Virtual try-on software uses augmented reality to give a realistic sense of what a product will look like when worn. Since eCommerce is quickly becoming more and more prominent in the jewelry industry, virtual try-on is going to be a staple for converting sales. Most commonly, virtual try-on features are integrated into a retailer’s existing eCommerce platform or shopping app. However, brick-and-motor locations can use virtual try-on to support sales as well. Alongside augmented reality renderings, high-quality images, and other visuals, virtual try-on is yet another avenue through which to give customers a sense of the product they’re purchasing.
Virtual try-on is especially valuable in the jewelry industry. When purchasing expensive or customized pieces online, customers want to feel confident in the quality and design of the products. This has been somewhat of a roadblock in the past for the jewelry industry’s move to online selling. Many customers are hesitant to make a large jewelry purchase, like an engagement ring without first being able to see the items in person. Virtual try-on eases the uncertainty of purchasing these big-ticket items online.
But new tech isn’t just for your company’s online shoppers. In-store customers, too, can make use of virtual try-on to make more informed purchases. With the help of in-store sales associates, they can shop your business’s virtual inventory and use virtual try-on to expand upon the selection of products that your business physically has in stock. This can help you make more sales by helping each customer find the perfect product for their needs and wishes.
Virtual try-on is also a great tool when selling bespoke, custom pieces. Shoppers are turning to one-of-a-kind jewelry items more and more. Data shows that 38% of surveyed jewelry companies reported an increase in sales of custom jewelry last year. Virtual try-on tech helps customers create custom pieces that meet their visions and won’t have any unexpected surprises upon arrival at their door.
Paying attention to consumer behavior changes is essential to the longevity of your business. Younger shoppers, in particular, are more likely to prefer customized pieces. Thus implementing technology to cater will keep you competitive.
Similarly, your younger customers are also more likely to prefer online retail to brick-and-mortar shopping. Unlike previous generations, rising generations are much more familiar and comfortable with online shopping. So, as this tech-savvy generation gets older and looks to purchase jewelry, keeping your business at the forefront of retail technology will help you win them over and stand out from competitors. Virtual try-on, then, isn’t a gimmick or a passing trend. Instead, it is a vital sales tool that solves the pain points of online sales.
Virtual try-on has a wide range of uses. Cosmetic retailers, online clothing stores, and jewelry sellers can all benefit from this technology to create great customer experiences. While fashion companies have used virtual try-on technology for a while, the technology has only just recently gotten to a point where it’s accessible and easy to implement for the average business. But user buy-in is already there: more and more customers are interested in using virtual try-on technology. Trueview AR offers an intuitive, user-friendly virtual try-on technology to jewelry retailers, designers, and manufacturers. Now, if you’re not using a virtual try-on, it’s time to start.
Face filters and virtual try-on tech are easily confused. Both use face-tracking augmented reality technology to superimpose images on a live feed of a person using the software. For example, you might find face filters in your favorite social media app. These can be a fun way to spice up your selfies. Then, virtual try-on serves a more utilitarian purpose when compared with face filters.
For one, business’s usually integrate Virtual try-on into a business’s website on product listing pages and not a part of their social media presence. Then, instead of applying fun distortions to create an enhanced image, they give customers a realistic view of the product they’re interested in purchasing. It takes away the guesswork when visualizing the size, length, and lay of the jewelry they want to buy. This will give customers confidence thus increasing your sales power.
Face filters do have marketing potential, however. Your business could consider creating face filters that include renditions of your products. Users can discover these filters while scrolling through filter choices on social media, which could lead to them checking out your brand’s page. Just remember that even though face filters and virtual try-on use similar tech, they serve very different purposes in your sales strategy.
Research shows delivering a great customer experience is more important than delivering a great price to be competitive. For both in-store and online selling, virtual try-on is a valuable asset when it comes to closing sales. They can increase customer satisfaction and customer loyalty.
Not only will customers be happier with the product they receive but with your business itself. Thus, customers are likely to refer you to friends and family. Implementing virtual tryon will equip your business to successfully create custom jewelry pieces, sell products from your virtual inventory, and expand your reach far beyond your business’s physical retail locations. All in all, virtual try-on technology has the ability to support growth and propel your company towards the future of jewelry retail.
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