The Best Virtual Jewelry App Integrations for Retail Jewelers

September 1, 2021

The jewelry industry is changing, and new technology can make it easier for your business to stay at the forefront. In the past, customers were wary of making large purchases online without first seeing the product in person to evaluate its quality and aesthetic appeal. But new advancements in virtual jewelry app capabilities, like augmented and virtual reality, have become more accessible to the average business owner and consumer. This new tech, in turn, makes it easier for customers to feel confident making large fine jewelry purchases online.

Implementing virtual jewelry applications helps you provide the best experience possible to your customers. It allows you to give them access to features that improve their ability to customize pieces to their liking and view your products in virtual reality renderings prior to purchase. But virtual jewelry apps can also work backstage to make running your business easier for you and your team. By integrating a few important features into your application, you can begin taking advantage of the wealth of benefits that new tech can bring to you and your customers. 

When is it Beneficial to Implement a Virtual Jewelry App as a Retail Jeweler?

Just a few years ago, the suite of features provided within jewelry applications wasn’t nearly as necessary as it is today. But today, integrating high-tech virtual jewelry app features isn’t a luxury, no matter the size of your business. Customer expectations are shifting. Your potential customers expect to shop with augmented reality, both in-store and online. Providing them with the option to do this will help you stand out from your competition, who may not be implementing these features or may be using them ineffectively. 

Using virtual jewelry apps also improves the agility of your company’s business model. The industry is changing now more than ever before. It’s essential to be able to respond to these changes rapidly in order to keep your business thriving. The suite of features that a virtual jewelry app offers means that jewelry retailers, manufacturers, and designers alike can take control of their business and keep moving forward.

Types of Virtual Jewelry Applications You Need

User Dashboard and Management Software

Your company’s user dashboard is your control panel. Dashboard and management software gives you the ability to track your business’s performance in real-time. Good management software makes it easy for you to view the most important metrics, like product purchase behaviors, engagement, and demographic data. Plus, it should enable you to go into detail when necessary. Customizable user interfaces give you access to the info you value most. Then, they consolidate this data into accessible tables, graphs, and charts. Integrating a good user dashboard and management software helps you stay on top of everything happening with your business in one convenient place. Selecting a management software designed specifically for the jewelry industry will help ensure you’re getting the functions and capabilities you need most.

Customer Experience Integrations

Customer experience integrations help you improve the experience your customers have when shopping with your business. They allow you to meet the diverse needs of your customers with ease and lead to higher customer satisfaction in the long run. Successful implementation of customer experience integrations can be instrumental in creating a great reputation and strong brand identity for your business. 

One example of a key customer experience integration for the jewelry industry is virtual try-on technology. Virtual try-on is quickly becoming more and more common in the fashion, beauty, and jewelry industries, and customers are responding extremely well to this new feature. Virtual try-on means customers can view their one-of-a-kind, customized pieces, as well as standard jewelry designs, in ways they never could before. Thanks to augmented reality, customers are more satisfied with their finished product because they were able to experience it virtually before confirming their purchase. 

Another virtual application for the jewelry industry to address customer experience pain points is a virtual inventory. Being faced with out-of-stock items or not having exactly what a customer is seeking often leads to loss of sale. Combining a virtual jewelry inventory with virtual try-on features is a huge leap forward when it comes to improving sales through improving customer experience. 

Social Sharing

Virtual try-on offers another great plus for your business. With social media sharing features integrated into your app, customers can share their virtual try-on images to personal accounts. This can allow them to get opinions on their potential purchase, and also share their excitement with followers. Of course, this also offers a bonus for your business when it comes to word-of-mouth marketing.

Point of Sale Applications

Point-of-sale applications are essential to every jewelry business. They help you track finances easily and cleanly across multiple points of sale and your eCommerce site. Point-of-sale applications allow you to take payment for customer orders and provide a receipt. The data of the sale is then seamlessly tracked in your business’s user dashboard and management software. Point-of-sale applications make it easy for you to track high-selling products and other customer behavior. With this type of application, you can implement the data to make more informed decisions and further improve your business.

Digitation and Customization Applications for Jewelry Retail Inventories

More and more customers desire one-of-a-kind pieces when purchasing jewelry items. Luckily, product digitization and customization applications make it easy for you to meet this need. Product digitization technology gives your customers a detailed look at a rendering of their finished design. It allows them to visualize how customizations will actually look in the finished product. Changes in stone choice, metal color, and more can all be made in real-time. In addition, with the features of a virtual jewelry inventory, you can reduce inventory budgets and experience higher customer satisfaction. Which in turn leads to a reduction in returned products and eaten costs.  

Integrating a Virtual Jewelry App at In-Store and Online Customer Touchpoints

Virtual jewelry application capabilities are not only for eCommerce. You can use them to create an in-store shopping experience that seamlessly links to your eCommerce store. Your retail sales associates can assist customers in customizing designs at kiosks or touchpoints. They can also use your virtual inventory to help find items that meet their tastes but aren’t physically in stock. This helps you make sales and keeps customers from turning elsewhere to find items that suit them.

From Product Digitization to Virtual Try-on, Virtual Jewelry App Integrations are Necessary

Virtual jewelry apps are an essential part of selling today, both in-store and online. Having useful features integrated into yours will help you make sales and discover and maintain new customers. Their ability to improve customer experience and satisfaction is unparalleled.

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