Grow Your Revenue Using Virtual Jewelry Sales

October 1, 2021

As a luxury jewelry business, adapting to digital markets while keeping quality and tradition at the forefront is a struggle. Really, it’s probably why many luxury jewelry businesses have been slow to implement e-commerce solutions like engaging in the virtual jewelry process. However, even with resistance in the jewelry industry to digital platforms in the past one thing is becoming clear—the jewelry business is changing.

For the jewelry industry, the most effective means of adapting is using virtual or AR jewelry systems. If you don’t understand the virtual jewelry processes or how it all works, it can be intimidating. Plus, misunderstanding the process could lead to mistaking a simplified virtual try-on as the only option that virtual jewelry programming has to offer.

Virtual jewelry can and should be so much more. As such, once you understand the virtual jewelry process, you’ll find the many ways it can benefit your luxury jewelry business.

What is Virtual Jewelry?

Virtual jewelry is the commonly used name for a real-time Augmented Reality platform. It allows customers to virtually try on products. They can feel what it would be like to own them and use them before a purchase. Users can use this service both online and in-store.

Users can also use AR technology to design and create customized jewelry pieces as well.

The Benefits of Virtual Jewelry

Virtual jewelry might seem like it is just a nice marketing gimmick, but it is much more than that.

Buyers want more involvement in the jewelry development process. Further, they also want access to their options long before they set foot inside a retail jewelry store. Thus, Jewelry manufacturers, retail businesses, and luxury jewelry designers must adjust to meet client needs.

In general, customers are less willing to visit physical jewelry stores, especially in light of COVID-19. As a result, all businesses that touch the jewelry process should consider more options to get products in the hands of their final customer.

Consequently, virtual jewelry can be a great solution. It offers several benefits.

  • Improves customer experience
  • More effective inventory systems by reducing inventory costs and leveraging data collection and analysis to optimize inventory allocation. 
  • Increases a company’s ability to adapt and scale
  • Designers and manufacturers can hone in on their most sought-after designs
  • Extensive data collection avenues that would not be otherwise available
  • Allows sellers to show more jewelry with less in-store inventory

Using virtual jewelry has very few drawbacks.

An Overview of the Virtual Jewelry Process

Ultimately, the endgame of virtual jewelry is that users can experience the jewelry without having it physically in their hands. Done well, it creates an experience that is often more effective compared to traditional catalog-based online jewelry shopping. Implementing this technology starts with extensive information gathering.

Information Gathering

To begin the process, designers, retailers, and manufacturers provide information about various product offerings.

  • Material options, such as gold, silver, platinum, gemstones, and more
  • Designs for every type of jewelry available
  • Sourcing and availability
  • Weights, sizes, and shapes

Creating a virtual jewelry platform requires a huge amount of information. And it should include everything from general photos to CAD information.

CAD Models: Vital for Virtual Jewelry

CAD stands for “computer-aided design.” CAD models allow designers to create an entire piece in an imaginary space. Thus, it will enable them to visualize the design and specifications without creating a tangible product.

The 3D models created using CAD are a vital part of the virtual jewelry process. As a result, CAD models serve as the foundation for virtual try-on experiences and design. That is to say, CAD models provide the information necessary to:

  • Properly scale virtual try-on
  • View actual design information from every angle
  • Alter design plans to create unique pieces

Without CAD models, virtual try-on and design would be static. The experience would lose its interactive nature.

Integrating CAD Models

The next step in the process is integration. First, Trueview AR creates 3D renderings of CAD models. Then, integrates that data into a website. Typically, many CAD models are created solely for manufacturing purposes. In other words, they are fairly large – around several hundred megabytes – making them unsuitable for online presentation.

In Trueview AR’s virtual jewelry process, the CAD files are compressed so they can be downloaded quickly. Additionally, Truview AR software annotates the various parts of the files to support jewelry design customization. Subsequently, this is what allows customers to change the shape/size/type of stones for their custom jewelry alongside other customizations. The software is then able to easily manipulate the corresponding parts and create a true representation of the jewelry design. 

Ultimately, this website is what the end-user sees to review product offerings. This 3D rendering process allows customers to create a customizable experience. Without this, users would get a static try-on experience that is not as memorable, engaging, or exciting.

Implementation

The next step is implementation. Trueview AR uses a plug-in that can be integrated with most e-commerce platforms including:

  • Shopify
  • Magento
  • Bigcommerce
  • Woocommerce
  • Wix
  • Squarespace
  • As well as your business’s own codebase.

This plug-in uses stakeholders’ information to create an engaging user experience.

Trueview AR can implement its programs in a few ways. First, retailers, manufacturers, or designers can use the Trueview AR default UI/UX. Alternatively, businesses can customize a new user experience based on the end user’s needs.

Trueview AR also installs apps directly on tablets in retail stores as well. That way, customers get a similar experience, no matter if they’re online or in-store. This omnichannel implementation allows for extreme adaptability to compete on customer experience.

Review and Analysis

Once Trueview AR successfully implements the program, businesses can now gather information about how their customers are using virtual jewelry.

Your business has access to a management portal providing analytics on what potential customers are doing in the UI/UX. This data helps companies better understand their customers by providing information about:

  • Preferred designs
  • Trend forecasting
  • The time between research and purchase
  • Preferred purchasing methods

Ultimately, you can use all this information to increase and encourage sales—and improve your bottom line.

Moving Beyond the Virtual Jewelry Process

Businesses need to adapt to the changing landscape in the jewelry business, and virtual jewelry can be an effective way to pivot. Incorporating the virtual jewelry process creates a better user experience and better business practices.

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