The Best Omnichannel Customer Solutions for Your Jewelry Business

September 22, 2021

Digital transformation is sweeping each and every industry and the jewelry industry is no exception. As part of that process for jewelry manufacturers, designers, and retailers, augmented reality (AR) has become an integral part of the digitation of not just their processes, but customer experiences as well. With solid AR omnichannel customer solutions that combine AR customization, AR inventories, and virtual try-on for your website, you can create a seamless experience for your clients that flows easily from your website to your brick-and-mortar presence. And this is the kind of superior customer experience you need to prosper in the current consumer market.

Why? Today’s jewelry customers more often than not pass through multiple channels prior to making a purchase. Really, any one of these touchpoints can make or break their willingness to buy from your company. As such, it’s essential to create a consistent, positive customer experience for your customers to travel through. In other words, it’s vital your company’s AR technology be seamless across the entire process, from online retail to AR experiences in a brick and mortar store

In this article, we’ll discuss what makes great customer service through omnichannel customer solutions, especially during times when adaptability is key to your company’s success.

Where Omnichannel Customer Solution Best Practices Begin

First of all, customer loyalty is a big part of what makes any business successful. It doesn’t matter if you’re a B2C business or operate as a B2B company. The relationships you build with your customers will make or break you. Positive customer relationships – loyalty, trust, advocacy – all begin with your jewelry business providing real value. Factor in the level of investment and how exceptional customer service is vital to a jewelry business’ success. 

Then, when diving into customer solutions to build loyalty, we have to reciprocate that loyalty by being able to deliver what they need, provide rewards and recognize their special events. And this needs to happen consistently across every platform, in every meeting place. 

This is where omnichannel customer solution best practices begin; showing up and adding value. 

It’s just good relationship management. Parents that show up for their kids make their kids feel valued. Partners that show up and are dependable make their partners feel valued. As such, omnichannel customer solutions unify your brand and help customers know you, trust you, and feel valued by you.

It can start from all the traditional angles. For example, in a brick-and-mortar, your floor team uses conversation to get to know customers. They look for cues, such as shared interests, hobbies, or similar factors to help leverage their knowledge of jewelry to find the right fit for the customer. These principles transfer to online sales just as well. First, you find ways to get to know your customers and their needs. Then, you deliver. When it comes to bridging the gap and building a consistent experience from the digital to the in-person, AR customer solutions provide a personal touch using technology. 

Omnichannel Customer Solutions for AR Jewelry Buying

AR Customization

Your business isn’t one-size-fits-all, and your omnichannel customer solutions for your AR jewelry buying experience shouldn’t be either. Thus, you need ways to adapt to unique needs on an individual basis. AR customization gives customers an individualized experience in which they have control regardless if they’re in your store with an associate or shopping online in the middle of the night.

Working with AR Inventories

Next, AR Inventories is another great way to show up consistently across touchpoints. With an AR inventory, customers aren’t limited to what’s in stock. Plus, what’s available to order online can also be accessed and engaged with in-store. Their ability to shop with CAD files on hand creates a seamless AR jewelry buying customer experience.

Virtual Try-On

Then, between conditions keeping people at home and busy schedules, having an option that allows customers to try on jewelry virtually allows you to adapt to any customer need. High-level virtual try-on makes the experience as real as possible increasing customer satisfaction. No matter if your customer is shopping from home or in-store, they can experience exactly what they are purchasing before they commit.

A Vital Part of the Customer Experience and Service

The new customer experience may start with a quick glance at a Facebook advertisement, proceed to your website and conclude with the customer coming to your store to pick up the jewelry they’ve chosen. If your customer service can’t navigate these shifting patterns, customers often drop off in the middle.

By taking advantage of AR omnichannel customer solutions for your jewelry store, you’re creating customer service that can easily transition between channels. You bridge the gap between the online and in-person customer experience seamlessly.

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